Research + Developement
This project began with deep research in Fugglers' brand history, story, and character development and growth. With the information I gathered, I then created a short document in InDesign that represented my findings/understandings. Within it, I presented a vision board of what I wanted to create based on the brand's purpose. I based my inspiration on both keywords and phrases I was able to gather.
Process
With the acceptance to move forward with this direction, I was then given the official box dieline to start dropping my ideas and see how it would visually fit on the box. Based on the backstory and phrases, I thought the most important overall idea was the fact that these characters are both always wreaking havoc and are cautioned to "beware" since they can be mischievous.
